Pipeline Generation Strategy For 2024: When And How To Automate Outbound Sales And Marketing In B2B

Before we go into details…

Have you thought about building an unstoppable Outbound motion but aren’t sure where to start? Book 30 minutes with me to brainstorm some ideas and get practical advice on how to build a predictable, scalable, and repeatable GTM motion. Totally free.

Check my playbook here [free + ungated, and full of value!] 📕

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Viktor Hatfaludi, Owner@Revenue Ramp, Brigitta Ruha, Owner@Grow(th) Today

It’s never been easier to send cold emails at scale - AI, automation, and 100+ new tools EVERY. SINGLE. WEEK. But where do those leave us?

Relevancy matters now more than ever and you need to figure out some way to do so at scale.

So Viktor Hatfaludi and I sit down to discuss when, what, and how should you automate outbound, and from a Growth Marketing perspective, how you can turn your Outbound channel into an unstoppable GTM motion that beats the competition.

✅ 1. the real goal of outbound
✅ 2. what good looks like
✅ 3. outbound plays for SMB, Mid-market and Enterprise
✅ 4. automation scenarios
✅ 5 and pitfalls to avoid