Before we deep dive into the details.
Have you thought about building an unstoppable Outbound motion but aren’t sure where to start? Book 30 minutes with me to brainstorm some ideas and get practical advice on how to build a predictable, scalable, and repeatable GTM motion. Totally free.
Check my playbook here [free + ungated, and full of value!] 📕
Cyrus Khalatbari Growth@Loyee.io, Brigitta Ruha, Co-founder@Grow(th) Today
Driving top of the funnel is harder than ever: lean teams, tight budget & new restrictions. But what do we do next?
Cyrus & I sit down to unpack what, when, and how to use AI, the best practices of building vs buying data, and the do’s and don’ts of hyper-personalization:
0:00 - 2.44: B2B today
2:44 - 12:24: The shift in personalization & the role of data
12:24 - 23:32: How to go beyond generic ICP profiling & use AI for new selling streams
23:32 - 40:50: Can AI be as good as a human? What are the common mistakes in training AI?
40:50 - 53:27: Tools that help sellers, examples & key takeaways
Share this post